Your investment on improving the quality of the user experience for your clients can make a great deal of difference for the success of your business.
Your simple, fool-proof product will work better that the competitor non-usable solution. Your customers will be more satisfied by using your product and will have lower post-sale costs. This is because your solution is easy to use and understand for your client and it is used efficiently without getting in their way.
Therefore, your solution is more appreciated as it brings noticeable improvements to your client's work and it is preferred over your competitor's.
The same is true for solutions used in-house. Your staff will be more efficient and work faster while making less errors which brings an advantage over the competitor business that have to allocate more resources on the day to day activities.
User-centered analysis methodology such as Task Analysis, User Studies and accurate Requirement Definitions focus on modeling the user and its activity. This will ensure that you get the design right with all the functionality that your clients need which means that you will not receive any change requests requiring patches or add-on.
Furthermore, less user errors, fewer re-design and training costs (see below) means that valuable time and budgetary resources are not wasted.
Humans makes mistakes, it is almost inevitable. Your clients will get frustrated if things go wrong. They might end up loosing valuable time and resources. They will be kicking and screaming if your system fails to help them to identify the problem and rectify it easily.
The optimal user experience makes it difficult for your clients to make input or operation errors. The user interaction is designed so that it is less prone to a misuse. Furthermore, in case of a human error occurring efficient, constructive, solution-oriented error message is designed so that the frustration is minimized.
When your user experience is right your solution is more enjoyable to use. Fewer errors occur while using the product. If any error occurs it is easier to recover to a normal state. The product is more intuitive to use, extensive training is not needed, it can be customized to the user's needs, and it does exactly what is needed by the user. Your clients can focus on their business goals getting their job done faster, effortless and move on feeling productive and smart. More satisfied customers are more loyal costumers. You do the math!
A successful user-centered design often makes training unnecessary because your users will understand how to use it intuitively. The user manuals are very limited as it is known how much your clients don't want to spend their time reading long interaction descriptions and will not require focused attention from the user throughout their user experience. Users that do not use the tool very often will be able to remember easily how to use it. This will save time and money for your grateful clients.
Less user errors, less frustration, a more intuitive user interface, an efficient overall design, lower training and user manual assistance amongst other aspects of a high quality user experience, some of which have been described, have a dramatic positive effect on employees satisfaction which will optimize their work-time and feel more gratified from their activities. A highly usable technology means that the user keeps the focus on their business goals and not on the technology used.
The well designed front-end will not require extensive training costs since it is intuitive to use. New employees will be productive faster. Furthermore, more satisfied employees (see above) will be less likely to quit their jobs. Every time an employee leaves results in added costs for the company: costs to hiring new people and training them to the job.